{"id":1548,"date":"2026-03-09T13:03:13","date_gmt":"2026-03-09T13:03:13","guid":{"rendered":"https:\/\/meralune.com\/?page_id=1548"},"modified":"2026-03-10T15:52:30","modified_gmt":"2026-03-10T15:52:30","slug":"privacy-policy-2","status":"publish","type":"page","link":"https:\/\/meralune.com\/en\/privacy-policy-2\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;global row-99 privacy grid&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1>Privacy Policy<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p>This privacy policy is issued by:<\/p>\n<p><strong>Meralune BV<\/strong><br \/>\nRegistered office: Zuidervaartje 14 bus 501, 8310 Bruges<br \/>\nCompany number: 0802.867.416<br \/>\nVAT number: BE0802.867.416<br \/>\nRPR Ghent (Bruges division)<br \/>\nWebsite: <a href=\"https:\/\/www.meralune.com\">www.meralune.com<\/a><br \/>\nEmail: <a href=\"mailto:info@meralune.com\">info@meralune.com<\/a><\/p>\n<p>(hereinafter referred to as \u201cMeralune\u201d)<\/p>\n<p>This privacy policy is issued by Meralune in its capacity as data controller and applies to:<\/p>\n<ul>\n<li><strong>Category 1:<\/strong> processing of personal data of website visitors, newsletter subscribers and social media visitors.<\/li>\n<li><strong>Category 2:<\/strong> processing of personal data of (contact persons of) prospects and customers.<\/li>\n<li><strong>Category 3:<\/strong> processing of personal data of (contact persons of) suppliers, subcontractors and other business partners.<\/li>\n<li><strong>Category 4:<\/strong> processing of personal data of participants in a Meralune event or webinar.<\/li>\n<li><strong>Category 5:<\/strong> processing of personal data of participants in a Meralune contest or survey.<\/li>\n<\/ul>\n<p>Meralune treats your personal data with great care and takes appropriate measures to prevent misuse, loss, destruction, damage, unauthorized access or other unlawful processing.<\/p>\n<p>Meralune processes your data in accordance with the principles of lawfulness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity and confidentiality.<\/p>\n<h2>Purpose of this privacy policy<\/h2>\n<p>This privacy policy explains:<\/p>\n<ul>\n<li>Which personal data are collected and how;<\/li>\n<li>For what purposes these data are used and on which legal basis;<\/li>\n<li>How these data are protected;<\/li>\n<li>With whom these data are shared;<\/li>\n<li>Whether personal data are transferred outside the EEA;<\/li>\n<li>How long the data are stored;<\/li>\n<li>How you can exercise your rights.<\/li>\n<\/ul>\n<p>All of this is done in accordance with European Regulation 2016\/679 of 27 April 2016 (GDPR) and the applicable Belgian legislation.<\/p>\n<p>Meralune may amend this privacy policy at any time. The most recent version will always be published on<br \/>\n<a href=\"https:\/\/www.meralune.com\">www.meralune.com<\/a>.<\/p>\n<p><strong>Last updated on 8 March 2026.<\/strong><\/p>\n<hr \/>\n<h2>Which personal data does Meralune collect?<\/h2>\n<p>Meralune only collects personal data that are necessary for the purposes described below.<\/p>\n<h3>Category 1 \u2013 Website visitors, newsletter subscribers and social media<\/h3>\n<ul>\n<li>Behavioural data such as browsing behaviour, IP address, device type, location, date and duration of website use (via cookies).<\/li>\n<li>Contact form: first name, last name, email address and content of your message.<\/li>\n<li>Newsletter: first name, name, email address and information about opening emails.<\/li>\n<li>Data obtained through interaction on social media, such as profile data.<\/li>\n<\/ul>\n<h3>Category 2 \u2013 Customers and prospects<\/h3>\n<ul>\n<li>First name, last name, billing and delivery address, email address.<\/li>\n<li>Payment data such as bank account number.<\/li>\n<li>Order information (for example size).<\/li>\n<li>Communication between you and Meralune.<\/li>\n<li>Possible reviews.<\/li>\n<\/ul>\n<h3>Category 3 \u2013 Suppliers and business partners<\/h3>\n<ul>\n<li>First name, last name, phone number, email address, position, company name and address.<\/li>\n<li>Other information such as CV, education information and work history.<\/li>\n<li>Mutual communication.<\/li>\n<li>Possible bank details.<\/li>\n<\/ul>\n<h3>Category 4 \u2013 Participants in events or webinars<\/h3>\n<ul>\n<li>First name, last name, phone number, email address, position, company name and address.<\/li>\n<li>Information you provide for participation.<\/li>\n<li>Photo or video material taken during the event.<\/li>\n<li>Possible reviews.<\/li>\n<li>Bank details if it concerns a paid event.<\/li>\n<\/ul>\n<h3>Category 5 \u2013 Contests and surveys<\/h3>\n<ul>\n<li>First name, last name, phone number, email address, position, company name and address.<\/li>\n<li>Answers to questions or other information provided.<\/li>\n<\/ul>\n<h3>Category 6 \u2013 Comfort Test<\/h3>\n<ul>\n<li>First name, last name and email address.<\/li>\n<li>Mutual communication.<\/li>\n<li>Feedback about the product.<\/li>\n<\/ul>\n<p>More information about cookies can be found in the Cookie Policy on the homepage of<br \/>\n<a href=\"https:\/\/www.meralune.com\">www.meralune.com<\/a>.<\/p>\n<hr \/>\n<h2>For what purposes does Meralune use your personal data?<\/h2>\n<h3>Pre-contractual communication and execution of agreements<\/h3>\n<p>Meralune uses personal data to provide products and services and to enable customer management.<\/p>\n<p>Examples:<\/p>\n<ul>\n<li>Answering questions via the contact form.<\/li>\n<li>Sending orders from the webshop.<\/li>\n<\/ul>\n<h3>Supplier management<\/h3>\n<p>Personal data of suppliers and business partners are used to enable communication and cooperation.<\/p>\n<h3>Optimization, security and statistics<\/h3>\n<p>Meralune uses data to improve and secure its website, tools and services.<\/p>\n<p>Consent is always requested for non-essential cookies.<\/p>\n<h3>Marketing<\/h3>\n<p>Customers may receive information about similar products or industry news. You can unsubscribe at any time.<\/p>\n<p>For newsletters without an existing customer relationship, prior consent will be requested.<\/p>\n<h3>Events and webinars<\/h3>\n<p>Personal data are used to enable participation, facilitate communication and evaluate the event.<\/p>\n<h3>Contests and surveys<\/h3>\n<p>Data are used for participation in contests and for processing surveys.<\/p>\n<h3>Comfort test<\/h3>\n<p>Data are used to evaluate and improve products. The information is used internally only.<\/p>\n<h3>Legal obligations and disputes<\/h3>\n<p>Meralune also processes personal data in order to comply with legal obligations and to defend its rights in the event of disputes.<\/p>\n<hr \/>\n<h2>Protection of personal data<\/h2>\n<p>Meralune has implemented administrative, organizational and technical measures, including:<\/p>\n<ul>\n<li>Use of passwords and confidentiality agreements.<\/li>\n<li>Limited access to data.<\/li>\n<li>Regular backups.<\/li>\n<li>Antivirus software and SSL security.<\/li>\n<\/ul>\n<p>The website may contain links to external websites. These websites have their own privacy policies.<\/p>\n<hr \/>\n<h2>With whom does Meralune share your personal data?<\/h2>\n<p>Your data may be shared with:<\/p>\n<ul>\n<li>IT providers<\/li>\n<li>Payment services (for example Mollie)<\/li>\n<li>Accountants<\/li>\n<li>Subcontractors<\/li>\n<li>Financial institutions<\/li>\n<li>Insurance companies<\/li>\n<\/ul>\n<p>Data processing agreements are concluded with these parties.<\/p>\n<p>Your data may also be shared with competent authorities if legally required.<\/p>\n<hr \/>\n<h2>Transfer outside the EEA<\/h2>\n<p>If personal data are transferred outside the European Economic Area, Meralune ensures appropriate safeguards such as standard contractual clauses or adequacy decisions.<\/p>\n<hr \/>\n<h2>Retention periods<\/h2>\n<ul>\n<li>Customer data: during the customer relationship and up to 1 year afterwards.<\/li>\n<li>Supplier data: during the cooperation and up to 2 years afterwards.<\/li>\n<li>Contact form: up to 2 years after the last contact.<\/li>\n<li>Comfort test: up to 2 years after completion.<\/li>\n<li>Newsletter: until unsubscribed.<\/li>\n<li>Events\/webinars\/contests: up to 1 month after participation.<\/li>\n<li>Legal obligations: up to 7 years (tax retention periods).<\/li>\n<\/ul>\n<hr \/>\n<h2>Your rights<\/h2>\n<p>You have several rights:<\/p>\n<ul>\n<li><strong>Right of access:<\/strong> you may request your personal data.<\/li>\n<li><strong>Right to rectification:<\/strong> you may request correction of incorrect data.<\/li>\n<li><strong>Right to erasure:<\/strong> you may request deletion of your data.<\/li>\n<li><strong>Right to restriction:<\/strong> temporarily restrict processing.<\/li>\n<li><strong>Right to object:<\/strong> for example against direct marketing.<\/li>\n<li><strong>Right to data portability:<\/strong> transfer your data to another party.<\/li>\n<\/ul>\n<p>You can also file a complaint with the Belgian Data Protection Authority:<\/p>\n<p>Drukpersstraat 35, 1000 Brussels<br \/>\nTel: +32 (0)2 274 48 00<br \/>\nEmail: contact@apd-gba.be<\/p>\n<hr \/>\n<h2>Applicable law<\/h2>\n<p>This privacy policy is governed exclusively by Belgian law.<\/p>\n<p>Disputes fall under the jurisdiction of the courts of the registered office of Meralune.<\/p>\n<hr \/>\n<h2>Contact<\/h2>\n<p>For questions or requests regarding this privacy policy, please contact:<\/p>\n<p><a href=\"mailto:info@meralune.com\">info@meralune.com<\/a><\/p>\n<p>Meralune will respond as soon as possible and no later than within one month.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;global row-99 privacy grid&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;&#8221;] Privacy Policy [\/vc_column_text][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;&#8221;] This privacy policy is issued by: Meralune BV Registered office: Zuidervaartje 14 bus 501, 8310 Bruges Company number: 0802.867.416 VAT number: BE0802.867.416 RPR Ghent (Bruges division) Website: www.meralune.com Email: info@meralune.com (hereinafter referred to as \u201cMeralune\u201d) This privacy policy is issued by Meralune in&hellip;&nbsp;<a href=\"https:\/\/meralune.com\/en\/privacy-policy-2\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Privacy policy<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"on","neve_meta_reading_time":"","footnotes":""},"class_list":["post-1548","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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Meralune","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/meralune.com\/en\/privacy-policy-2\/","og_locale":"en_US","og_type":"article","og_title":"Privacy policy - Meralune","og_description":"[vc_row el_class=&#8221;global row-99 privacy grid&#8221;][vc_column][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;&#8221;] Privacy Policy [\/vc_column_text][vc_empty_space height=&#8221;70px&#8221;][vc_column_text css=&#8221;&#8221;] This privacy policy is issued by: Meralune BV Registered office: Zuidervaartje 14 bus 501, 8310 Bruges Company number: 0802.867.416 VAT number: BE0802.867.416 RPR Ghent (Bruges division) Website: www.meralune.com Email: info@meralune.com (hereinafter referred to as \u201cMeralune\u201d) This privacy policy is issued by Meralune in&hellip;&nbsp;Read More &raquo;Privacy policy","og_url":"https:\/\/meralune.com\/en\/privacy-policy-2\/","og_site_name":"Meralune","article_modified_time":"2026-03-10T15:52:30+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/meralune.com\/en\/privacy-policy-2\/","url":"https:\/\/meralune.com\/en\/privacy-policy-2\/","name":"Privacy policy - 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