{"id":1276,"date":"2026-02-17T16:29:25","date_gmt":"2026-02-17T16:29:25","guid":{"rendered":"https:\/\/meralune.com\/van-idee-tot-resultaat\/"},"modified":"2026-03-10T13:12:24","modified_gmt":"2026-03-10T13:12:24","slug":"from-idea-to-reality","status":"publish","type":"post","link":"https:\/\/meralune.com\/en\/from-idea-to-reality\/","title":{"rendered":"From idea to reality"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1772796476641{background-image: url(https:\/\/meralune.com\/wp-content\/uploads\/2026\/02\/Blog-van-idee-tot-resultaat-1.jpg?id=1507) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_empty_space][vc_empty_space height=&#8221;110px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1 style=\"text-align: center;\">From idea to reality<\/h1>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;27px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 style=\"text-align: center;\" data-start=\"233\" data-end=\"279\">The entrepreneurial story behind Meralune<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_empty_space height=&#8221;70px&#8221; el_class=&#8221;deskonly&#8221;][vc_btn title=&#8221;Contact us&#8221; align=&#8221;center&#8221; css=&#8221;&#8221; link=&#8221;url:https%3A%2F%2Fmeralune.com%2Fen%2Fcontact%2F|title:Contacteer%20ons&#8221; el_class=&#8221;button1&#8243;][vc_empty_space][vc_empty_space height=&#8221;33px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;grid&#8221;][vc_column el_class=&#8221;outer-col-1&#8243;][vc_empty_space height=&#8221;20px&#8221;][vc_empty_space height=&#8221;31px&#8221; el_class=&#8221;deskonly&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;backtooverview&#8221;]<a href=\"https:\/\/meralune.com\/en\/blog\/\"><b>Back to overview<\/b><\/a>[\/vc_column_text][vc_empty_space height=&#8221;31px&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"299\" data-end=\"354\"><strong>What started as frustration slowly grew into a mission.<\/strong><\/p>\n<p data-start=\"356\" data-end=\"579\"><strong>For years, I kept asking myself the same question: why doesn\u2019t sleepwear exist that truly helps the body regulate temperature? Why do so many women simply learn to live with night sweats, hot flashes, and interrupted sleep?<\/strong><\/p>\n<p data-start=\"581\" data-end=\"741\">My story began when I was 36, when I underwent chemotherapy, a treatment that changed my life profoundly and disrupted my sleep long before menopause ever did.<\/p>\n<p data-start=\"743\" data-end=\"949\">I knew I couldn\u2019t be the only one. And I also knew how essential sleep is: for energy, for concentration, for our work, for caring for children, family, and others. Simply for getting through everyday life.<\/p>\n<p data-start=\"951\" data-end=\"1190\">During the COVID period, I subscribed to MasterClass, mainly out of curiosity and a desire to learn something new. The first session I followed was by Sara Blakely, founder of Spanx. In her very down-to-earth way, she asked one question that stayed with me:<\/p>\n<p data-start=\"1192\" data-end=\"1291\"><em>\u201cEveryone carries an idea that could make a difference. The question is: what will you do with it?\u201d<\/em><\/p>\n<p data-start=\"1293\" data-end=\"1328\">That question never really left me.<\/p>\n<h2 data-start=\"1335\" data-end=\"1360\">From idea to validation<\/h2>\n<p data-start=\"1362\" data-end=\"1584\">What followed was a year of searching, analyzing, and refining. The idea of sleepwear that could help regulate body temperature during the night gradually took shape, and I decided to test whether it could work in reality.<\/p>\n<p data-start=\"1586\" data-end=\"1861\">That is when I discovered <strong data-start=\"1612\" data-end=\"1627\">Startit@KBC<\/strong>, an accelerator program that supports startups with coaching, expertise, and a strong network. Curious to see whether this idea made sense not only in my own mind but also to experienced entrepreneurs and business coaches, I applied.<\/p>\n<p data-start=\"1863\" data-end=\"1955\">The idea was received with great enthusiasm and I was selected for the <strong data-start=\"1934\" data-end=\"1954\">Fall Cohort 2022<\/strong>.<\/p>\n<p data-start=\"1957\" data-end=\"2150\">For a full year I received guidance, refined the concept, and slowly gained confidence in the project. My coaches encouraged me to apply for the <strong data-start=\"2102\" data-end=\"2149\">Innovative Starter Support grant from VLAIO<\/strong>.<\/p>\n<p data-start=\"2152\" data-end=\"2327\">As part of that application, the concept was thoroughly evaluated for innovation, scientific grounding, social impact, and its potential contribution to well-being and health.<\/p>\n<p data-start=\"2329\" data-end=\"2515\">Sustainability, local partnerships, and a short production chain were never marketing arguments for me. They were core values I wanted to place at the heart of the concept and the story.<\/p>\n<p data-start=\"2517\" data-end=\"2619\">At the age of 56, I officially founded <strong data-start=\"2556\" data-end=\"2571\">Meralune BV<\/strong>, and a few months later the grant was approved.<\/p>\n<p data-start=\"2621\" data-end=\"2653\">That\u2019s when the real work began.<\/p>\n<h2 data-start=\"2660\" data-end=\"2693\">The search for the right fabric<\/h2>\n<p data-start=\"2695\" data-end=\"2774\">With the support of VLAIO, we started an intensive search for the right fabric.<\/p>\n<p data-start=\"2776\" data-end=\"2995\">We tested synthetic materials, explored chemical and biotechnological treatments for natural fibers, and experimented with various softening processes. But no matter how thoroughly we searched, nothing truly felt right.<\/p>\n<p data-start=\"2997\" data-end=\"3125\">Until we returned to the essence: pure linen, unbleached, undyed, natural, and knitted by a specialized manufacturer in France.<\/p>\n<p data-start=\"3127\" data-end=\"3332\">After seven prototypes, each time adjusting the cut and fit, we finally found our manufacturing atelier, located just a short distance from the linen producer. For the first time, everything came together.<\/p>\n<p data-start=\"3334\" data-end=\"3591\">We developed <strong data-start=\"3347\" data-end=\"3360\">SensaLin\u00ae<\/strong>, a knitted linen fabric that naturally helps regulate heat and moisture. Combined with a design that allows the body space to move and breathe, we created a nightdress that offers relief without sacrificing femininity or elegance.<\/p>\n<p data-start=\"3593\" data-end=\"3634\">But the most important question remained:<\/p>\n<p data-start=\"3636\" data-end=\"3658\">Does it actually work?<\/p>\n<h2 data-start=\"3665\" data-end=\"3686\">Testing the concept<\/h2>\n<p data-start=\"3688\" data-end=\"3840\">To find out, I invited twenty women to join our test panel. These women experienced night sweats due to hormonal changes, medical treatments, or stress.<\/p>\n<p data-start=\"3842\" data-end=\"4020\">For several weeks, they wore our prototypes and completed questionnaires, helping us gain concrete insights into the fabric\u2019s performance, comfort, and potential impact on sleep.<\/p>\n<p data-start=\"4022\" data-end=\"4129\">The feedback was remarkably positive. Most women experienced noticeable relief and more comfortable nights.<\/p>\n<p data-start=\"4131\" data-end=\"4249\">After nearly three years of searching, testing, adjusting, and starting again, we finally reached a real breakthrough.<\/p>\n<h2 data-start=\"4256\" data-end=\"4278\">The first collection<\/h2>\n<p data-start=\"4280\" data-end=\"4484\">Together with the pattern maker from our manufacturing atelier, we developed our first capsule collection \u2014 a small, thoughtful line designed to support women during nights when sleep doesn\u2019t come easily.<\/p>\n<p data-start=\"4486\" data-end=\"4560\">Starting mid-March, this collection will be available through our webshop.<\/p>\n<h2 data-start=\"4567\" data-end=\"4588\">More than a product<\/h2>\n<p data-start=\"4590\" data-end=\"4727\">What began as frustration turned into a journey that ultimately brought answers, for myself, and hopefully for many other women as well.<\/p>\n<p data-start=\"4729\" data-end=\"4808\">Because there are nights that exhaust us, and there are nights that restore us.<\/p>\n<p data-start=\"4810\" data-end=\"4981\">If Meralune can bring even a little more relief, a little more rest, and a little more softness to those nights, then all those years of searching will have been worth it.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_empty_space height=&#8221;10px&#8221; el_class=&#8221;deskonly&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What started as frustration slowly grew into a mission.<\/p>\n","protected":false},"author":2,"featured_media":1504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niet-gecategoriseerd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From idea to reality - Meralune<\/title>\n<meta name=\"description\" content=\"What started as frustration slowly grew into a mission.For years, I 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