Privacy Policy

This privacy policy is issued by:

Meralune BV
Registered office: Zuidervaartje 14 bus 501, 8310 Bruges
Company number: 0802.867.416
VAT number: BE0802.867.416
RPR Ghent (Bruges division)
Website: www.meralune.com
Email: info@meralune.com

(hereinafter referred to as “Meralune”)

This privacy policy is issued by Meralune in its capacity as data controller and applies to:

  • Category 1: processing of personal data of website visitors, newsletter subscribers and social media visitors.
  • Category 2: processing of personal data of (contact persons of) prospects and customers.
  • Category 3: processing of personal data of (contact persons of) suppliers, subcontractors and other business partners.
  • Category 4: processing of personal data of participants in a Meralune event or webinar.
  • Category 5: processing of personal data of participants in a Meralune contest or survey.

Meralune treats your personal data with great care and takes appropriate measures to prevent misuse, loss, destruction, damage, unauthorized access or other unlawful processing.

Meralune processes your data in accordance with the principles of lawfulness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity and confidentiality.

Purpose of this privacy policy

This privacy policy explains:

  • Which personal data are collected and how;
  • For what purposes these data are used and on which legal basis;
  • How these data are protected;
  • With whom these data are shared;
  • Whether personal data are transferred outside the EEA;
  • How long the data are stored;
  • How you can exercise your rights.

All of this is done in accordance with European Regulation 2016/679 of 27 April 2016 (GDPR) and the applicable Belgian legislation.

Meralune may amend this privacy policy at any time. The most recent version will always be published on
www.meralune.com.

Last updated on 8 March 2026.

Which personal data does Meralune collect?

Meralune only collects personal data that are necessary for the purposes described below.

Category 1 – Website visitors, newsletter subscribers and social media

  • Behavioural data such as browsing behaviour, IP address, device type, location, date and duration of website use (via cookies).
  • Contact form: first name, last name, email address and content of your message.
  • Newsletter: first name, name, email address and information about opening emails.
  • Data obtained through interaction on social media, such as profile data.

Category 2 – Customers and prospects

  • First name, last name, billing and delivery address, email address.
  • Payment data such as bank account number.
  • Order information (for example size).
  • Communication between you and Meralune.
  • Possible reviews.

Category 3 – Suppliers and business partners

  • First name, last name, phone number, email address, position, company name and address.
  • Other information such as CV, education information and work history.
  • Mutual communication.
  • Possible bank details.

Category 4 – Participants in events or webinars

  • First name, last name, phone number, email address, position, company name and address.
  • Information you provide for participation.
  • Photo or video material taken during the event.
  • Possible reviews.
  • Bank details if it concerns a paid event.

Category 5 – Contests and surveys

  • First name, last name, phone number, email address, position, company name and address.
  • Answers to questions or other information provided.

Category 6 – Comfort Test

  • First name, last name and email address.
  • Mutual communication.
  • Feedback about the product.

More information about cookies can be found in the Cookie Policy on the homepage of
www.meralune.com.

For what purposes does Meralune use your personal data?

Pre-contractual communication and execution of agreements

Meralune uses personal data to provide products and services and to enable customer management.

Examples:

  • Answering questions via the contact form.
  • Sending orders from the webshop.

Supplier management

Personal data of suppliers and business partners are used to enable communication and cooperation.

Optimization, security and statistics

Meralune uses data to improve and secure its website, tools and services.

Consent is always requested for non-essential cookies.

Marketing

Customers may receive information about similar products or industry news. You can unsubscribe at any time.

For newsletters without an existing customer relationship, prior consent will be requested.

Events and webinars

Personal data are used to enable participation, facilitate communication and evaluate the event.

Contests and surveys

Data are used for participation in contests and for processing surveys.

Comfort test

Data are used to evaluate and improve products. The information is used internally only.

Legal obligations and disputes

Meralune also processes personal data in order to comply with legal obligations and to defend its rights in the event of disputes.

Protection of personal data

Meralune has implemented administrative, organizational and technical measures, including:

  • Use of passwords and confidentiality agreements.
  • Limited access to data.
  • Regular backups.
  • Antivirus software and SSL security.

The website may contain links to external websites. These websites have their own privacy policies.

With whom does Meralune share your personal data?

Your data may be shared with:

  • IT providers
  • Payment services (for example Mollie)
  • Accountants
  • Subcontractors
  • Financial institutions
  • Insurance companies

Data processing agreements are concluded with these parties.

Your data may also be shared with competent authorities if legally required.

Transfer outside the EEA

If personal data are transferred outside the European Economic Area, Meralune ensures appropriate safeguards such as standard contractual clauses or adequacy decisions.

Retention periods

  • Customer data: during the customer relationship and up to 1 year afterwards.
  • Supplier data: during the cooperation and up to 2 years afterwards.
  • Contact form: up to 2 years after the last contact.
  • Comfort test: up to 2 years after completion.
  • Newsletter: until unsubscribed.
  • Events/webinars/contests: up to 1 month after participation.
  • Legal obligations: up to 7 years (tax retention periods).

Your rights

You have several rights:

  • Right of access: you may request your personal data.
  • Right to rectification: you may request correction of incorrect data.
  • Right to erasure: you may request deletion of your data.
  • Right to restriction: temporarily restrict processing.
  • Right to object: for example against direct marketing.
  • Right to data portability: transfer your data to another party.

You can also file a complaint with the Belgian Data Protection Authority:

Drukpersstraat 35, 1000 Brussels
Tel: +32 (0)2 274 48 00
Email: contact@apd-gba.be

Applicable law

This privacy policy is governed exclusively by Belgian law.

Disputes fall under the jurisdiction of the courts of the registered office of Meralune.

Contact

For questions or requests regarding this privacy policy, please contact:

info@meralune.com

Meralune will respond as soon as possible and no later than within one month.